Terms of Service

1. Acceptance of Terms

By accessing or using NoovaCore's platform and services (collectively, the "Services"), you agree to be bound by these Terms of Service ("Terms") and our Privacy Policy. If you are using the Services on behalf of an organization, you represent that you have the authority to bind that organization to these Terms.

If you do not agree to these Terms, you may not access or use the Services. NoovaCore reserves the right to update these Terms at any time. Continued use of the Services after changes constitutes acceptance of the revised Terms.

2. Description of Services

NoovaCore provides a cloud-based customer relationship management (CRM) and marketing automation platform powered by GoHighLevel (GHL) infrastructure. The Services include, but are not limited to:

• CRM and pipeline management tools
• Marketing automation and workflow builders
• Email, SMS, and messaging campaign management
• Landing page and funnel builders
• Appointment scheduling and calendar management
• AI-powered conversation and content tools
• Reputation management and review tools
• Reporting and analytics dashboards
• Third-party integrations and API access

NoovaCore reserves the right to modify, suspend, or discontinue any feature or aspect of the Services at any time with reasonable notice.

3. Account Registration and Security

To access the Services, you must create an account and provide accurate, complete, and current information. You are responsible for:

• Maintaining the confidentiality of your account credentials
• All activity that occurs under your account
• Notifying us immediately of any unauthorized access or security breach
• Ensuring your account information remains accurate and up to date

You may not share your account with others or create multiple accounts for abusive purposes. NoovaCore is not liable for any loss resulting from unauthorized use of your account credentials.

4. Subscription Plans and Billing

4.1 Subscription Fees

Access to the Services requires a paid subscription. NoovaCore plans are billed at the rates published on our pricing page: Noova Core (currently $97 USD per month under our launch promotion; regular price $199 USD per month), Noova Managed ($499 USD per month), Noova Growth ($899 USD per month) and Noova Autonomous (custom pricing, starting at $1,499 USD per month). Setup and configuration of everything included in your plan is covered — no one-time implementation fees are charged.

4.2 Pay-As-You-Go Usage

Certain features — including email delivery, SMS, outbound calling, WhatsApp messaging, and AI services — are billed based on actual usage at published rates. Usage charges are invoiced at the end of each billing cycle.

4.3 Optional Add-Ons

Optional add-ons — such as Noova Lead Acquisition (Meta Ads management) and additional Managed Systems — are available for an additional monthly fee and can be activated or deactivated at any time. Advertising budgets for paid media are paid directly by you to the advertising platform and are not included in NoovaCore subscription fees.

4.4 Payment Processing

All payments are processed by third-party payment processors. By providing payment information, you authorize NoovaCore to charge your selected payment method for all applicable fees. Failed payments may result in service interruption.

4.5 Price Changes

NoovaCore may modify subscription prices with 30 days' advance notice. Continued use of the Services after a price change constitutes acceptance of the new pricing.

5. Free Trial

NoovaCore may offer a free trial period of 14 days. During the trial, you have access to the full platform. At the end of the trial period, you must subscribe to continue using the Services. NoovaCore reserves the right to limit, modify, or terminate free trial offers at any time.

6. Cancellation and Refunds

6.1 Cancellation

You may cancel your subscription at any time through your account settings or by contacting our support team. Cancellation takes effect at the end of the current billing cycle. You will retain access to the Services until the end of the paid period.

6.2 Refunds

Subscription fees are non-refundable except where required by applicable law. Usage-based charges are non-refundable.

6.3 Data After Cancellation

Upon cancellation, you will have 30 days to export your data. After this period, NoovaCore may permanently delete your account data. We are not liable for any data loss resulting from account closure.

7. Acceptable Use Policy

You agree to use the Services only for lawful purposes and in compliance with all applicable laws and regulations. You may not use the Services to:

• Send unsolicited bulk messages (spam) or violate anti-spam laws (CAN-SPAM, CASL, GDPR)
• Transmit illegal, harmful, threatening, defamatory, or fraudulent content
• Impersonate any person or entity or falsely represent your affiliation
• Collect or harvest personal data without proper consent
• Violate intellectual property rights of any party
• Introduce malware, viruses, or other malicious code
• Attempt to gain unauthorized access to systems or networks
• Resell or sublicense access to the Services without written authorization
• Use the platform for activities involving illegal goods or services

NoovaCore reserves the right to suspend or terminate accounts that violate this Acceptable Use Policy without prior notice.

8. Intellectual Property

8.1 NoovaCore's Rights

The Services, including all software, designs, trademarks, logos, and content created by NoovaCore, are owned by or licensed to NoovaCore and protected by intellectual property laws. Nothing in these Terms grants you ownership of any NoovaCore intellectual property.

8.2 Your Content

You retain ownership of all content you create, upload, or submit through the Services ("User Content"). By submitting User Content, you grant NoovaCore a non-exclusive, worldwide, royalty-free license to use, store, and display your content solely for the purpose of providing the Services.

8.3 Feedback

If you provide feedback, suggestions, or ideas about the Services, NoovaCore may use such feedback without restriction or compensation to you.

9. Third-Party Integrations

The Services may integrate with third-party platforms and services (e.g., Google, Meta, Stripe, Twilio). Your use of third-party services is governed by their respective terms and privacy policies. NoovaCore is not responsible for the performance, availability, or conduct of third-party services. We do not endorse or assume liability for any third-party content or services accessed through the platform.

10. Messaging and Communication Compliance

You are solely responsible for ensuring that all communications sent through the Services comply with applicable laws and regulations, including:

• Obtaining proper consent from recipients before sending messages
• Including required opt-out mechanisms in all marketing communications
• Complying with TCPA, CAN-SPAM, CASL, GDPR, and other applicable regulations
• Honoring unsubscribe requests promptly

NoovaCore reserves the right to suspend messaging capabilities for accounts that generate excessive spam complaints or violate carrier guidelines.

11. Confidentiality

Each party agrees to keep confidential any non-public information disclosed by the other party in connection with the Services that is designated as confidential or that reasonably should be understood to be confidential. This obligation does not apply to information that is publicly available, independently developed, or required to be disclosed by law.

12. Disclaimers and Limitation of Liability

12.1 Disclaimer of Warranties

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. NOOVACORE DOES NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE FROM HARMFUL COMPONENTS.

12.2 Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, NOOVACORE SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING FROM YOUR USE OF THE SERVICES. IN NO EVENT SHALL NOOVACORE'S TOTAL LIABILITY EXCEED THE AMOUNT PAID BY YOU IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM.

13. Indemnification

You agree to indemnify, defend, and hold harmless NoovaCore and its officers, directors, employees, and agents from and against any claims, damages, losses, liabilities, costs, and expenses arising from: (a) your use of the Services; (b) your violation of these Terms; (c) your User Content; or (d) your violation of any third-party rights.

14. Governing Law and Dispute Resolution

These Terms are governed by the laws of the State of Delaware, United States, without regard to conflict of law principles. Any disputes arising under these Terms shall first be attempted to be resolved through good-faith negotiation. If unresolved, disputes shall be submitted to binding arbitration under the rules of the American Arbitration Association, conducted in English.

You waive any right to participate in class-action lawsuits or class-wide arbitration against NoovaCore.

15. Termination

NoovaCore may suspend or terminate your access to the Services at any time, with or without cause, with or without notice, including for violations of these Terms. Upon termination, your right to use the Services ceases immediately. Sections on intellectual property, disclaimers, limitation of liability, and governing law survive termination.

16. Modifications to Services

NoovaCore reserves the right to modify, update, or discontinue any part of the Services at any time. We will provide reasonable notice of material changes. Your continued use of the Services after modifications constitutes acceptance of those changes.

17. Entire Agreement

These Terms, together with the Privacy Policy and any other agreements or policies referenced herein, constitute the entire agreement between you and NoovaCore regarding the Services and supersede all prior agreements and understandings.

18. Contact Us

For questions about these Terms, please contact us: